1. Why We Use Cookies
Best Hospice and Home Health uses cookies and similar technologies to understand how visitors use the website so we can improve functionality. Our goal is to reduce friction in the care search flow, improve page performance, and identify where users exit before completing the survey.
2. What We Do Not Use Cookies For
We do not use cookies to collect protected health information (PHI), medical records, diagnoses, Social Security numbers, insurance numbers, or similar sensitive data. We do not sell cookie data to third parties.
3. Cookie Categories
Essential cookies: Required for core site functionality and security.
Analytics cookies: Used to measure website usage and identify where visitors leave the site.
Marketing cookies: Used only if you accept consent, to measure ad performance.
4. Tools We Use and Purposes
First-party analytics tracker (`analytics-tracker.js`): Records events like page views, clicks, form steps, and page exit behavior so we can understand where users stop and improve completion rates.
Website events database (`website_events`): Stores first-party event data used in Admin Main analytics (for example, most visited times, most visited pages, and drop-off points).
Cookie consent manager (`cookie-consent.js`): Stores whether you accepted or declined non-essential cookies.
Google Ads tag (`gtag.js`, ID: AW-17909571702): Loaded only after consent to measure ad effectiveness and conversions.
Meta Pixel (Facebook): Loaded only after consent to measure campaign performance and audience behavior at a high level.
5. Data We Collect via Cookies/Tracking
Depending on your consent choice, we may collect: page path, referrer, session ID, anonymous viewer ID, interaction events (clicks/scroll), approximate time on page, and form-step completion events.
6. Legal Basis and Consent
Non-essential analytics and marketing tags are controlled by the cookie consent banner. You can accept or decline those tools. Your consent choice is stored in your browser under bhhh_cookie_consent_v1.
7. Managing Cookie Choices
You can update cookie preferences by clearing site storage in your browser and reloading the site, which will show the consent banner again. You can also block cookies in your browser settings.
8. Contact
For cookie or privacy questions, contact: contact@besthospice.com